Snacks of Kindness is the non-profit initiative of Ruthie’s Rolling Cafe in Dallas , TX. As I mentioned in the post about Ruthie’s, their company’s mission statement is focused on giving back to the community. It reads: “Providing exceptional service and quality comfort food in order to impact our community and nonprofit organizations”.
Ruthie’s is the only food truck in the Dallas area that has a designated non-profit initiative, with a portion of ALL their sales going back to the community. Ruthie’s was on-site at 5am after the Dallas Police shootings last year, feeding the first responders. They can also be spotted randomly serving the homeless downtown or pulling up to a battered women’s shelter to pass out made to order grilled cheese sandwiches to the women and children living there. In addition to these emergency/random needs, they choose a non-profit every month and feed the staff just to provide a little sunshine to their very stressful and under-appreciated work-loads. Two of their most recent recipients are Cafe Momentum and the Dallas Holocaust Museum. You can see how Ruthie’s worked with these two non-profits on the Ruthie’s Rolling Cafe Facebook page. If you have a favorite non-profit whose staff could use a little morale boost, contact Kelley Bennett, Ruthie’s Sales and Community Outreach Director at email@example.com.
There are a couple of ways to support this creative and very generous initiative. First is the yummy way. Just support Ruthie’s Rolling Cafe with your belly and your wallet. Like I said, a portion of every sale is put back into the non-profit. To find out where Ruthie’s is an any given day check out their Schedule Page here. The second way could very well kill two birds with one stone. You can underwrite a designated Ruthie’s Snacks of Kindness campaign in someone’s name. This is the perfect meaningful “gift” for the person who has everything or maybe to honor a retiree or even as a memorial for someone who was always thinking of others. For more info about Ruthie’s Snacks of Kindness, and how you can take underwrite a campaign, visit their website here.
Don’t live in the Dallas area? Why not ask your local food truck vendors if they have a similar program or partner up with one to get a similar initiative started in your area! Take a line from my theme song by Matthew West: “If not you, who. If not now, when?” Great ideas don’t become realities by themselves! Take the initiative, step out of your comfort zone and leave your legacy.